Dateline, Ho Chi Minh City “Good Morning, Vietnam- Here Comes a major US Automobile Brand.” Alex Wowro, Brian Drew and Henry Wickham just completed an assignment in Ho Chi Minh City with Vietnam Partners, a US-based investment bank to pave the way for US automaker’s entrance into the Vietnamese market in December, 2008. The three worked with the VP management team and the auto-maker’s Manager-Director of Southeast Asia to create a strategy for the company to enter the Vietnam market with several brands in early December. Henry focused his efforts on the supply chain operations necessary to move the cars into the various market areas in Vietnam. Brian worked with several research companies and ad agencies to understand the consumer market and how best to position the brand. He then created a detailed marketing and promotion strategy for introducing the auto line to the new market. Alex supplied the financial muscle to understand the cost and profit implications associated with the product launch. His financial models included 58 spreadsheets to provide the necessary analysis of the financial implications to all parties involved in the product introduction. Breakeven analysis suggested the venture will be a successful one for all the parties. Both Brian and Alex are considering returning to Vietnam after graduation to continue their work on the product launch.
No comments:
Post a Comment